How to shop sustainable.

Ok, I should really write how to shop more sustainable. The most sustainable thing would be to not shop anything new at all. But on the other hand, I really love clothes (always have and always will) and we all need to wear something. So what I’m really trying to do is to shop less and in a more sustainable way.

Before buying, first ask yourself these three questions:

1. So the first thing when buying something new is to really ask yourself: Do a need it? If I find something really pretty in a store I try to never buy it directly. Instead I write it down on a shoppinglist and after a couple of weeks If I still feel like it’s a good idea then I can buy it. This is the perfect way to stop bad spontaneous purchases.

2. Can I find it second hand? So the best thing is if you can buy clothes second hand to repurpose pre-worn clothes.

3. And the third question: Could I borrow it from a friend instead of buying? I love swapping clothes with friends. You have probably heard it before, one woman’s trash is another woman’s treasure!

Brands that offer a more sustainable choice.

I get a lot of questions about sustainable brands and where to purchase them so here I’ve collected 9 brands and designers that will give you a more sustainable choice when you are buying something new. 🙂 I Would also love it if you could comment your favorite sustainable brands so that I can make a longer list!



Based in: USA

Etchics: Sustainable fabrics, rescued deadstock fabrics, and repurposed vintage clothing. Wants to create effortless silhouettes that celebrate the feminine figure.


Everlane – Apparel, accessories, shoes

Based in: USA

Ethics: Ethical production process and a radical transparency.


People Tree – Sustainable and fair trade fashion

Based in: UK

Ethics: A pioneer in ethical and sustainable fashion.


Aiayu – Woman’s Wear

Based in: Denmark

Ethics: They believe that a product’s origins, sustainable production and environmental impact are of equal importance as its aesthetic.


Naja – Lingerie

Ethics: Stands for job creation, fair wages, eco-friendly materials and processes.


e/s design – Women’s wear

Based in: Finland

Etchics: Slow fashion with multifunctional clothes.


Filippa K – Men´s and women´s clothing, shoes and accessories

Based in: Stockholm, Sweden

Ethics: Uses sustainable materials & have transparency.


SiiZU – Women’s sweaters, dresses & tops

Based in: New York, USA

Ethics: Uses organic, sustainably grown fabrics. Partner with American forests.


ARMEDANGELS – Women’s, men’s and kids’ fashion

Based in: Germany

Ethics: Fairtrade. Working with Fair wear foundation and organic fabrics.

Posted by:Michelle Blomqvist


  1. Nice post Michelle! More brands that uses sustainability in their brand are Stella McCartney, COS, Balmuir and NOOLAN I think :). Check them out. Love Scandinavian brands btw 😉

  2. Hej! Har snöat in mig på att försök bygga en mer lasting closet, och det går bra. Problemet kom igår när jag skulle på fest (händer sig inte så ofta). Jag har väldigt bra “bas” att använda för jobb o.s.v., men hur tänker du angående så kallade “fin”-kläder eller plagg att ha vid fest? Älskar min fita skjorta och sköna stickatröjor men…

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